American International Charolais Association

HOMEPAGE

Moderate Birth and Optimum Growth • Moderate Stature • More Red Meat Yield • Consistent Breed Identity • Optimum Hybrid Vigor • Feed Efficiency • Breed Complementarity • More Red Meat Yield • Docility • Reproductive Efficiency

Profitable Opportunity
There is no substitute for the value of heterosis in today's cow-calf operation. Commercial producers as well as feeders recognize more pounds at weaning and a documented 127 pound advantage in the feedyard* dramatically increases the potential for profit. Factor in a registered Charolais bull and producers have even more opportunity with access to a powerful genetic database.
Think Charolais. Do What Works!
* Charolais Advantage Evident in CSU Research Study, Colorado State University, Eastern Colorado Research Center (ECRC), Akron, CO

Industry Connection
Food chain connection is every breed's answer to industry relevance. Commercial producers as well as feeders recognize more pounds at weaning and a documented 127 pound advantage in the feedyard* dramatically increases the potential for profit. Progressive producers know they can reduce the need for implants and take maximum advantage of heterosis by using Charolais. Stamp your calf with a smokey color respected throughout the food chain.
Think Charolais. Do What Works!
*Charolais Advantage Evident in CSU Research Study, Colorado State University, Eastern Colorado Research Center (ECRC), Akron, CO

Rebuilding the Herd
The next several years are critical to the long term sustainability of the beef industry. More live calves, heavier weaning and yearling weights* and a more marketable calf at every segment of the food chain just makes good sense in any progressive producer's business model. Beef producers know the value of heterosis and recognize the importance of Charolais and Charolais-influenced genetics in a value-added marketing system.
Think Charolais. Do What Works!
*Fall 2010 Charolais National Cattle Evaluation

	PLAN. MARKET. SELL.
	Now more than ever, producers have an abundance of tools at their fingertips to make a big difference in their bottom line," says Dennis Metzger of Western Video Market. Metzger and Brad Fahrmeier of LiveAuctions.tv explore the opportunities of video and internet marketing and how they have changed the marketing landscape. • To read the entire article, click here

	CAPTURING MORE FEEDER CALF VALUE
	Looking to reap more value from feeder calves? Mike John, MFA Health Track Operations, discusses multiple factors that need consideration, starting with genetics, nutrition and management. Willard Wolf, lifelong cattle marketer with Crossroads Cattle Company, offers some advice for cattle marketers, including: "The big reason to precondition is not because you'll make more money. It's so you don't run out of people to buy your calves." • To read the entire article, click here

	PROFIT ORIENTED CATTLEMEN DEMAND PROFIT ORIENTED CALVES
	For these serious, profit minded producers, thick, meaty, heavy, healthy and Charolais are one in the same. Commercial producers Olson Farms, Orville Skogen and Bruce Rowser discuss retained ownership, carcass value and how the extra pounds add up. • To read the entire article, click here

	A PREFERENCE FOR CHAROLAIS-SIRED GENETICS
	The product that results from Charolais bulls crossed on English cows makes this Continental breed a long time choice for Steinbeissers and their VS feedlot. • To read the entire article, click here

	CHAROLAIS GENETICS: ADAPTABLE PLUS MARKETABLE
	From added pounds and performance to adaptability and marketability, Charolais-influenced cattle fill the bill in the hot and humid South. Read the viewpoints from Clear Water Cattle, V8 Ranch and David Hayward. • To read the entire article, click here

	LEAD BY EXAMPLE
	The Lykes Bros. operation successfully fits Charolais genetics into their Florida crossbreeding system while practicing good stewardship. Using Charolais bulls on Brangus-cross females creates dark-nosed smokey calves that are well accepted in the marketplace. • To read the entire article, click here

	PLAIN AS BLACK AND WHITE
	Kansas rancher finds benefits adding Charolais, heterosis to his herd. • To read the entire article, click here

	MOTHER OF THE YEAR
	Crossbred cows are money in the bank. • To read the entire article, click here

	HARVESTING HETEROSIS & HEALTH BUILDS PROFITABLE GENETIC PACKAGE, USEFUL END PRODUCTS
	The Lerwick family assesses the economic advantages of their Charolais crossbreeding program, documenting the value of heterosis. • To read the entire article, click here

	THE RIGHT STEER FOR A HIGH CORN COST WORLD
	Actual feedlot performance data clearly shows performance always pays. Recent data on over 100,000 head of steers demonstrates today's ideal steer gains 3.5 lbs. or more per day, finishes at 1,400 lbs. and qualifies for additional premiums paid for high quality carcasses. • To read the entire white paper, click here

	LET'S PROVE WHAT WE THINK WE KNOW
	AICA Executive Vice President, J. Neil Orth, outlines the content of the Charolais Feedyard Performance Study • To read the entire article, click here

	BUILDING THE IDEAL FEEDLOT STEER
	Two feedlot managers discuss the value of Charolais and Charolais-cross genetics in the feedyard and on the rail. • To read the entire article, click here

	CHAROLAIS ADVANTAGE EVIDENT IN CSU RESEARCH STUDY
	Data analyzes the advantage of Charolais genetics on producers' bottom lines. • To read the entire article, click here • See the full research study, click here

Some articles listed above have appeared in previous issues of Charolais Edge, AICA's publication geared for the commercial beef producer. If you'd like a free subscription, contact Molly Mader at the AICA office at 816-464-5977 or mmader@charolaisusa.com.



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A m e r i c a n - I n t e r n a t i o n a l C h a r o l a i s A s s o c i a t i o n
With more than 2,900 active members, the AICA is one of the most dynamic and innovative breed organizations in the country! Members are eligible to participate in a variety of livestock shows, industry conferences, association activities, and educational meetings. The AICA is the official registry of Charolais and Charbray cattle in the United States. In 2007, the AICA had 64,000 active females reported. Active and Junior members contact AICA for a password to use the “Register Online” system.